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The Queens Hotel in Leeds has marked its official relaunch with a new surrealist CGI campaign that sees the hotel suspended in the air by thousands of balloons floating down into Leeds City square.
Dating back to 1937, The Queens hotel was acquired by Stockholm-based hotel property owner Pandox in 2023, adding it to its portfolio of 159 hotels spanning 12 countries.
In collaboration with UK-based Axiom Hospitality, Pandox’s acquisition aimed to inject “fresh energy” into the hotel, while honouring its history and art deco heritage.
The hotel is now inviting the public to “Elevate their expectations” with the 20 second video symbolising its “return to the forefront of luxury hospitality”. This re-entrance onto City Square, also reflects The Queens’ refreshed identity following the recent re-brand.
Alistair Campbell, general manager of The Queens, said: “The unveiling of our rebrand through such a creative approach has resonated strongly with both our guests and the local community.This campaign not only refreshes our image but also reinforces our commitment to excellence and innovation in luxury hospitality. We’re thrilled with the engagement it has generated and we’re eager to move forward with our new chapter at The Queens.”
In 2021 the hotel also underwent a £16m investment which saw all of its 232 bedrooms undergo a complete refurbishment.
