Consumers suffering from ‘analysis paralysis’, Accenture study finds

As a result 60% are open to using gen AI advisors to help them find and book a stay and 65% are open to using gen AI agents that can take on a more proactive role in managing their trip.

‘Analysis paralysis’ is one of the top challenges impacting consumer decision-making for hotels and resorts, according to Accenture’s 2024 Consumer Pulse Survey.

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