Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
Four Points Express by Sheraton London Euston has opened its doors in the Bloomsbury district of London, following a £50m investment by Splendid Hospitality.
In collaboration with Marriott International, this marks the opening of the first-ever Four Points Express by Sheraton in the UK.
Designed for the midscale segment, the new 201-bedroom hotel is located within walking distance of major transport hubs – Euston and King’s Cross St Pancras International.
Splendid said the hotel focuses on “refined minimalism featuring muted, soft colours and clean, delicate lines, providing a calm atmosphere for guests”
In addition to its rooms, the hotel offers a dynamic social hub that includes a restaurant and bar, named the Raven after Charles Dickens and his pet raven, Grip, as a nod to the author’s connection to the area. He was often seen walking along Woburn Walk, a pedestrian street adjacent to the hotel.
The property will also feature an onsite Caffe Nero.
Sujay Ghorpade, the hotel’s new general manager, said: “Whether travelling for business or leisure, our hotel offers a seamless experience with genuine and friendly service. Located in a prime location in the heart of London, we focus on reliability, simplicity and affordability, all within a warm and welcoming atmosphere, in keeping with the vibrant and charming local area.”
