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Splendid Hospitality has appointed Rachel Bulford as its new chief commercial officer. She joins the leadership team and board of directors.
Bulford brings a “wealth of experience” from her previous role as director of Retail at Gatwick Airport, where she led on strategies for retail and enhancing the passenger experience.
In her new role at SHG, Bulford will leverage her expertise to “optimise commercial strategies, drive growth and enhance the overall experience for customers and people across the company’s range of hotels, quick service restaurants and care homes”.
She has also held senior roles at Homebase, Burberry, OC&C and started her career at Marks and Spencer.
She holds an MA from the University of Cambridge and an MBA from Bayes Business School. Bulford also served as chairperson of the UK Travel Retail Forum from 2021 to 2023.
Bulford said: “Splendid Hospitality Group is such a dynamic and agile company to work for. It is an exciting family business with a fantastic reputation and commitment to delivering exceptional experience.”
Nadeem Boghani, vice chairman of Splendid Hospitality Group, added: “This is an important new appointment for us. The entire Splendid Family is looking forward to working with Rachel. She has such an impressive background and proven track record at major organisations. Rachel will play a substantial role as we continue to evolve.”
