Criterion Capital secures £25m for Zedwell UK expansion

Criterion Capital has secured a £25m investment facility from Cynergy Bank for an “ambitious” expansion of its Zedwell hotel brand. 

According to Criterion, this funding will propel its vision of “redefining hospitality” with its “sleep-centric, design-forward” hotel concept. 

Zedwell hotels offer rooms – named ‘cocoons’ – in urban areas that are designed to “deliver the ultimate rest experience”. With soundproof walls, floors and doors, Hypnos mattresses, purified air and warm ambient lighting, guests can fully recharge before diving into the city’s energy. 

Already a success in three central London locations, this investment aims to fuel the brand’s rapid growth across the UK. 

Upcoming Zedwell retreats will soon debut in destinations and tourist hotspots including York, Manchester and Edinburgh. 

With 13 new sites in development, Zedwell is set to expand its portfolio to 8,000 rooms by 2027.

Omar Aziz, director at Criterion Capital, said: “This £25m equity release is pivotal in accelerating the Zedwell brand’s UK-wide expansion. Working with Nishil and the Cynergy Bank team has been a pleasure. 

“Thank you also to Vijay Parikh and the Harold Benjamin team for representing us. We are looking forward to turning prime sites in cities across the UK into vibrant and thriving hospitality assets.”

Nishil Tanna, relationship director at Cynergy Bank, added: “We are excited to partner with Criterion Capital on this transformative journey. Their vision for Zedwell aligns perfectly with our commitment to supporting growth and we look forward to seeing their continued success as they bring Zedwell to some of the UK’s most iconic locations.”