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IHG’s new brand, Voco, has made its European debut with the opening of Voco St David’s in Cardiff, Wales.
This follow the brand’s first opening in Australia earlier in November, and comes just five months after the brand was first launched in June 2018.
The 142-room hotel sits on Cardiff Bay and features eight different meeting spaces, which can cater for weddings of up to 220 guests and corporate meetings for up to 400 people.
The hotel, which was previously Principal St David’s Cardiff, has also been refurbished to meet the brand’s “bold and distinctive design”, with deep colours adding “depth and warmth to public spaces”.
Russell Durnell, general manager of St David’s, Cardiff said: “We are incredibly proud to be the first Voco in the UK and the second in the world. Voco is about delivering a great guest experience with an independent spirit. The team are thrilled to be bring this new brand and service culture to life in Cardiff and look forward to welcoming guests, new and old, with our typical Welsh warmth.”
Karan Khanna, managing director IHG, UK and Ireland, added: “We launched the Voco brand in June so it is fantastic to see the brand already getting a foothold in the UK market. With a focus on conversion opportunities, Voco allows us to retain the existing charm of an independent hotel whilst also bringing the reassurance of a trusted brand, along with the power and strength of IHG’s systems.”
