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Trinity Investments has acquired The Standard hotel in London for an undisclosed sum in partnership with Oaktree Capital Management and Partners Group.
The Standard, London was the brand’s first international hotel when it opened in 2019, and is situated at King’s Cross, occupying the architecturally significant Brutalist-style Camden Town Hall Annexe building.
The hotel features 266 spacious guestrooms and suites, six food and beverage offerings, including the award-winning Decimo restaurant, Double Standard cocktail bar, and a rooftop bar with “panoramic” city views.
In October, Hyatt Hotels Corporation (NYSE:H) announced the completed acquisition of Standard International, the parent company of The Standard and Bunkhouse Hotel brands, boasting a portfolio of 22 hotels globally with a strong pipeline of 30 more signed agreements.
To date, Trinity has invested more than €550m (£459.5m) in hotels in Europe and the United Kingdom, becoming one of the largest acquirers of single asset hotels in Europe in 2024.
Ryan Donn, managing partner of Trinity Investments, said: “We are thrilled to acquire The Standard, London, a flagship of the Standard brand, together with our longstanding partners at Oaktree and Partners Group. This hotel has quickly become a cultural icon in one of London’s most dynamic neighbourhoods.
“We see huge potential to build upon this strong foundation by collaborating with Standard International, following its incorporation into the Hyatt family of brands, and solidify the hotel’s position as a leading luxury lifestyle destination in Europe. The hotel is the perfect addition to Trinity’s quickly expanding portfolio in Europe.”
Benjamin Bianchi, managing director and head of Europe for Oaktree’s Real Estate group, added: “This investment marks yet another milestone in our joint venture with Trinity and aligns with our confidence in the growth potential of Europe’s luxury lifestyle sector.
“Our long-standing partnership with Trinity dates to 2017, and we have since acquired nearly 5,000 hotel keys, representing close to $3bn in asset value. It also highlights the strength of our ownership model and our ability to repeatedly collaborate with global brands such as Hyatt, strategically investing in the property and its operations to fully realise the potential of a flag like The Standard.”
Javier Águila, group president, EAME at Hyatt, concluded: “We are incredibly grateful for the recognition of both the present and bright future of The Standard, London by all those involved in this transaction. Set within King’s Cross, this iconic property is located at the doorstep of London’s most exciting dining, shopping, and cultural programming.
“Helmed by Amar Lalvani as part of our new lifestyle group, we’re confident The Standard, London will reach even greater heights. This acquisition also strengthens our ties with Trinity and Oaktree in Europe, following their recent purchase of Park Hyatt Zurich. We’re excited about the opportunities ahead and look forward to many more successful projects together, continuing to earn their trust along the way.”
