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Hilton has strengthened its development pipeline, signing more than 1,430 hotels representing 154,000 rooms in 2024.
It also added 973 hotels and nearly 100,000 rooms in 2024, the single biggest increase in rooms in Hilton’s more than 100-year history, achieving net unit growth of 7.3%.
The company’s pipeline now stands at roughly 3,600 hotels totaling more than 498,500 rooms, a year-over-year increase of 8% in pipeline rooms.
In 2024, construction started on 88,500 rooms, excluding acquisitions and partnerships, the highest level of construction in Hilton’s history.
Hilton continues to have more new rooms under construction with approximately one in every five hotel rooms under construction globally slated to join the company’s portfolio.
Hilton’s growth has been bolstered by a number of global milestones.
These include, Lifestyle brands Graduate by Hilton and NoMad joining Hilton’s portfolio in spring 2024, expanding Hilton’s new development opportunities in university communities and growing luxury markets around the world.
Additionally, the group launched an exclusive partnership with Small Luxury Hotels of the World (SLH) adding hundreds of independently minded luxury hotels to Hilton’s luxury portfolio, which continues to be anchored by the Waldorf Astoria Hotels and Resorts, Conrad Hotels and Resorts, LXR Hotels and Resorts and Signia by Hilton brands.
Spark by Hilton also opened its first hotel in September 2023 and has now surpassed 100 trading hotels, including locations in the UK, Canada and Austria, with plans to further expand the brand in new markets around the world.
Lastly, long-stay brand LivSmart Studios by Hilton, which launched in 2023, expects to open its first hotel this summer in Kokomo, Indiana, with hundreds more in various stages of negotiation.
Chris Nassetta, president and CEO of Hilton, said: “We’re incredibly proud of our growth last year, driven by the performance of our brands and our team’s commitment to delivering the very best stays for our guests and impressive returns for owners.
“Given the strength of our commercial engines, family of brands, and global network, we continue to feel good about our growth this year. Our development pipeline and construction starts are strengthening around the world, and demand for travel remains strong, leading to increased confidence in our expectations for net unit growth of 6-7% in 2025.”
