LXR Hotels & Resorts is Hilton’s collection of independent luxury hotels, positioned at the top end of the market with a focus on distinctive, locally inspired experiences. In the UK, the brand launched with The Biltmore Mayfair in London, which operated under the LXR flag from 2019 until its departure from the brand in 2024. Our coverage explores brand strategy, property transitions, and the role of LXR within the luxury hospitality landscape—offering insights for hoteliers and investors considering ultra-premium, soft-branded affiliations.