Hyatt announces plans for new ‘conversion-friendly’ upper-midscale brand
The new brand enhances Hyatt’s ability to cater to travellers seeking short stays for business or leisure in secondary and tertiary markets where the company currently has a limited presence

Hyatt Hotels Corporation has announced plans for Hyatt Select, a “conversion-friendly” new upper-midscale transient brand designed to meet the needs of “modern” travellers.