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Hyatt announces plans for new ‘conversion-friendly’ upper-midscale brand

The new brand enhances Hyatt’s ability to cater to travellers seeking short stays for business or leisure in secondary and tertiary markets where the company currently has a limited presence

Hyatt Hotels Corporation has announced plans for Hyatt Select, a “conversion-friendly” new upper-midscale transient brand designed to meet the needs of “modern” travellers. 

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