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Hyatt Hotels Corporation has announced a series of changes to its senior leadership team, emphasising the company’s evolution towards a more brand-focused and agile enterprise.
It confirmed Marc Jacheet is set to join as group president, Europe, Africa and Middle East (EAME), effective March 17, 2025, with a full transition into his new role effective July 1, 2025.
Jacheet is an international business executive with 25+ years of management experience in Europe, Asia and the US across a wide range of leadership roles at global luxury and leading consumer brands such as De Beers, Louis Vuitton, Moët and Chandon, and Evian.
Jacheet also led Tiffany and Co.’s operations for both the Asia Pacific and Europe, Middle East and Africa regions. He will be based at Hyatt’s EAME Hub in Zurich and report to president and CEO Mark Hoplamazian.
Javier Águila, who has been leading Hyatt’s EAME region to significant growth and performance since 2022, has also been appointed as Hyatt’s new chief growth officer, effective July 1, 2025, in addition to his recently announced role as president, Inclusive Collection, effective March 1, 2025.
In his new global role, Águila will oversee Hyatt’s overall growth through development strategy and execution as well as transactions. He will remain in the EAME leadership role and support Jacheet in his transition between March 17 and June 30, 2025, after which time both will fully assume their new roles and Águila will continue to report to Hoplamazian.
Meanwhile, Jim Chu, who has served as Hyatt’s chief growth officer since 2022, will assume a new position as head of Owner Relations, effective July 1, 2025, bringing even more focus and dedication to this important stakeholder group. Chu will continue to report to Hoplamazian.
The company said these leadership changes further strengthen Hyatt’s commitment to becoming a more brand-focused organisation that is set up to care even more for the differentiated needs of guests, owners and developers across five distinct brand portfolios: Lifestyle, Luxury, Inclusive, Classics and Essentials.
Hoplamazian said: “Today’s announcements highlight two key points for Hyatt. First, bringing in top business leaders with deep brand and operating expertise like Marc Jacheet will lead to building EAME’s momentum in performance and growth and accelerate our evolution toward a more brand-focused, high-performance enterprise. Second, assigning new strategic roles to Hyatt leaders like Javier Águila and Jim Chu demonstrates the agile leadership capabilities we are developing for the future.
“I am delighted to welcome Marc to the Hyatt family. He brings extensive global operations experience from leading consumer brands, a fresh perspective on our industry, and importantly, aligns closely with our culture. Javier’s expertise in organic and inorganic growth as well as extensive M&A and strategic investments experience derives from his time at private equity firms in Europe.”
He added: “Considering the growth momentum the EAME region has experienced under his leadership since 2022, I am confident he will expertly guide the next chapter of Hyatt’s global growth journey across all five brand portfolios. Jim’s 20 years in owner- and operator-focused roles at Hyatt perfectly position him to drive innovation and deliver exceptional value to this key stakeholder group in a more focused way.”
