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Julie WhiteCCO, Accor Europe
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Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
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Starboard hotels appoints first commercial director

Starboard hotels appoints first commercial director

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Hotel owner and operator, Starboard Hotels, has appointed Graham Lewis as its first commercial director.

Lewis will oversee commercial activities across Starboard’s portfolio of 20 hotels which includes properties under IHG, Accor, Days Inn, and Best Western brands in addition to independent hotels in Windermere and Teignmouth.

He will also head up the commercial team for the Hampton by Hilton hotel currently under construction by Starboard at London Park Royal, and a further new build hotel at Camborne, Cambridge West.

Based at Starboard’s head office in Beaconsfield, Lewis joins the company after 22 years within the hospitality sector, 14 of those leading revenue management including overseas roles with IHG in Revenue Performance across Asia, Middle East and Africa and as commercial director for South East Asia and Korea.

Starboard’s founder and managing director Paul Callingham said: “We are thrilled to appoint Graham as commercial director of Starboard. He brings a wealth of financial and commercial experience to the business and his knowledge will be a huge asset to us.

“Graham will make an important contribution as part of the senior management team and joins our business at a very exciting time as Starboard continues to grow through acquisition and our new build projects in London and Cambridge.”

Lewis added: “I am really delighted to have joined Starboard Hotel’s management and senior leadership team where I will be building and developing the commercial function.

“This is an exciting and dynamic company and I have followed the growth of the business with great interest. I am very impressed with Starboard’s approach to developing people, particularly through the SHAPE project and the strong, family culture that exists in the business.”

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