Lewis will oversee commercial activities across Starboard’s portfolio of 20 hotels which includes properties under IHG, Accor, Days Inn, and Best Western brands in addition to independent hotels in Windermere and Teignmouth.
Based at Starboard’s head office in Beaconsfield, Lewis joins the company after 22 years within the hospitality sector, 14 of those leading revenue management including overseas roles with IHG in Revenue Performance across Asia, Middle East and Africa and as commercial director for South East Asia and Korea.
Starboard’s founder and managing director Paul Callingham said: “We are thrilled to appoint Graham as commercial director of Starboard. He brings a wealth of financial and commercial experience to the business and his knowledge will be a huge asset to us.
“Graham will make an important contribution as part of the senior management team and joins our business at a very exciting time as Starboard continues to grow through acquisition and our new build projects in London and Cambridge.”
Lewis added: “I am really delighted to have joined Starboard Hotel’s management and senior leadership team where I will be building and developing the commercial function.
“This is an exciting and dynamic company and I have followed the growth of the business with great interest. I am very impressed with Starboard’s approach to developing people, particularly through the SHAPE project and the strong, family culture that exists in the business.”