Hotel Brands
Accor loyalty programme welcomes 100 millionth member
Members spend more than twice as much as non-members, and business volume generated through the programme’s app has increased by 45% since 2023
Accor has revealed its global loyalty and reward programme, All, has welcomed its 100 millionth member amid the programme’s “rapid” growth. The programme provides guests with exclusive access to Accor’s hotel rooms at the best prices, as well as “unique” experiences, and an all-in-one booking platform.
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