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Immersive Hospitality Management (IHM) has officially debuted its Imerso Hotels brand with a private event at the newly-refurbished Burnham Beeches Hotel in Buckinghamshire, which is the first property under the brand umbrella.
Andrew Khoo, the chairman of IHM, opened the event with an official ceremony and ribbon cutting.
As the inaugural property in the Imerso collection, IHM underwent a multi-million-pound renovation of the Burnham Beeches Hotel and revealed the changes in an “exclusive” first look.
The Imerso brand is said to take inspiration from wellness, connectivity and sustainability, absorbing guests into experiences “rooted in nature and delivered with heart”.
Located in close proximity to Windsor, Burnham Beeches Hotel’s bedrooms and suites, spa, reception, dining and public areas have been “thoughtfully designed” to reflect the natural surroundings.
Khoo said: “This evening marks a milestone moment for Immersive Hospitality Management as we debut the Imerso brand at Burnham Beeches Hotel and celebrate with our team, suppliers and friendly faces.
“It’s a pleasure to welcome guests back to rediscover this iconic property, and we look forward to visitors experiencing the luxury transformation and Imerso way first-hand.”
