The hospitality group said the advert promoted the “benefits of feeling relaxed, recharged and refreshed when experiencing ‘A Night Away’ at a Hand Picked Hotel”. A selection of the group’s period properties are showcased throughout the advert.
The advert, created by Wordley and played out by professional actors and a voiceover artist with a bespoke score, airs this month on channels including Sky, UKTV, More4, Film4 and BT Sport. The campaign will run for four weeks until the end of January and incorporates a dinner, bed and breakfast offer from £159 for ‘A Night Away’ for two, up until the end of March 2019, when customers book direct with Hand Picked Hotels.
The 30 second advert will be supported by a series of edited 10 second ads designed to capture the “core elements” of a Hand Picked Hotel experience via an ongoing social media campaign under #HandPickedMoments.
Julia Hands, chairman and CEO at Hand Picked Hotels, said: “Our first TV advertising campaign is an exciting step for us as we look to up weight our current marketing activity across new channels and increase the awareness of our unique collection of hotels to a wider leisure audience.
“I believe the advert succinctly captures the essence of Hand Picked Hotels and offers guests the opportunity to relax and spend quality time together enjoying great facilities and the highest levels of comfort, with the warmest of welcomes. With our limited offer representing truly great value this winter, I hope the campaign will define us to a new audience in search of an authentic country house hotel staycation experience this year and beyond.”
Hand Picked Hotels is an independent collection of 19 country house hotels and spa resorts in the UK and the Channel Islands. Destinations include Rhinefield House Hotel in the New Forest, Buxted Park Hotel in Ashdown Forest, Ettington Park Hotel in Stratford-Upon-Avon and Stanbrook Abbey Hotel in Worcester.