Alysha Smith has been appointed as vice president of operations and development for Magnuson Worldwide.
Smith has experience across agency, casino gaming and hotel marketing and will be responsible for providing “strategic direction” to Magnuson Worldwide as it begins phase two of its expansion into European markets.
Formally, global head of marketing, Smith oversaw the marketing and acquisition strategies for 500 hotels across several brands primarily in the United States, United Kingdom and Europe. She also held the position of group head of loyalty for Aspers Group/Crown Entertainment Australia where she managed the UK loyalty programme across all gaming venues. Prior to this appointment, Smith practised venue marketing for flagship properties at Caesars Entertainment UK.
Announcing the appointment the company stated: “As Magnuson Worldwide’s youngest VP, Smith will leverage her international experience to lead the rapidly growing hotel operations for the global chain and manage all stakeholder relationships with the consortia including Louvre Hotels Group in Europe and Jin Jiang Hotels in China.”