Hotels
Global Hotel Alliance hotel stay revenues rise 15% in Q1
It comes as the alliance saw ‘robust’ returns and sustained momentum following the growth of its loyalty programme, which hit 30 million members worldwide
Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has reported strong Q1 results with double-digit gains across all key metrics. Total hotel stay revenues rose by 15% to $746m (£561m) over the period, while total room nights rose by 12% and the Average Daily Rate (ADR) across its portfolio of 850 hotels rose by 3%.
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