According to the group, the development of the business will cement the hotel chain’s “significance as a big employer in regions across the UK”, with the group investing £24m and employing 120 people per hotel – a total planned investment of £480m over the next eight years.
Davis said: “At Village Hotel Club, we do things differently. For us it is all about being a part of the local community – not only through investment in the local area, but in offering both guests and local residents alike the opportunity to take advantage of our full lifestyle offering.
“We offer more than just rooms, but a thriving hub for locals, gym goers, the business community and guests for our events, such as our hugely popular live tribute acts.”
He added: “We are continuing to innovate and develop the product with the modern visitor and resident in mind, and I look forward to working with the entire Village team to ensure that we continue to deliver success.”