Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
BWH Hotels has added seven new independent hotels to its portfolio of more than 230 hotels across Great Britain in the first quarter.
The acquisitions mark another step towards BWH Hotels’ five-year plan of adding 100 new properties to the brand across the UK, as it aims to reach 20,000 rooms nationwide by 2029.
Joining under the Best Western brand are the Best Western Sheffield City Hotel, offering more than 100 rooms in a prime city centre location, and the Best Western Ebbw Vale Hotel, a 37-bedroom property featuring an on-site restaurant and bar.
BWH has also strengthened its luxury offering with two additions to its WorldHotels Crafted collection. The five-star Forty Seven Hotel in Manchester, home to Asha’s Restaurant and the Peterman Cocktail Bar, brings 32 “stylish” bedrooms. It is joined by the Velvet Hotel Bar and Brasserie, a four-star property offering a further 36 bedrooms.
The Kings Arms Hotel in Christchurch has joined the WorldHotels Distinctive collection, offering a town-centre location near the New Forest and Dorset’s coastline.
As part of the Sure Hotel Collection by Best Western, two further properties have been added: The Lakeland Kendal Hotel in Cumbria, with 41 bedrooms and The Casa Hotel in Yateley, Hampshire, a 17th-Century property with landscaped gardens and event space.
Hotels joining the group benefit from a range of benefits such as a global loyalty scheme with over 60 million members, affiliate marketing programmes plus a centralised website and booking platform that deliver results, rivalling major hotel brands.
Robert Alley, brand development director of BWH Hotels GB, said: “Securing seven quality, well-located hotels shows the strength of the hands-on, proactive support we offer at BWH Hotels.
“We know just how tough the market is for hoteliers right now and in times like these, hotels need more than a brand, they need a partner who can help turn pressure into progress. That’s exactly what we’re here to do for these brilliant new additions.”
He added: “For us, these seven hotels demonstrate our ability to support a range of hotel offers from midscale soft brand, to core anchor brand and up to premium lifestyle and heritage choices.”
