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Elegant Hotel Collection has announced the appointment of Anita Chan as CEO for the Asia Pacific region under a joint venture agreement between Chan and Elegant Hotel Collection.
The luxury soft brand powered by HotelREZ has appointed Chan to lead its regional expansion plans and grow representation of the region’s membership base.
Having served as CEO for Compass Edge for the past decade, Chan brings a wealth of experience to her new role with Elegant Hotel Collection, drawing on a career that spans multiple senior executive roles with global brands such as Small Luxury Hotels of the World.
She will continue to operate and oversee Compass Edge alongside her commitment to the Elegant Hotel Collection ASPAC joint venture.
Chan said: “Powered by HotelREZ, Elegant Hotel Collection is the most exciting luxury soft brand in the market today and I am thrilled to be joining as CEO for the Asia Pacific at this pivotal time.
“Championing unforgettable experiences in distinctive locations around the world, Elegant Hotel Collection is in an excellent position to cater to the needs of discerning travellers across the region and offers a unique value proposition that independent, luxury hotels in these key markets will be excited to explore.”
Mark Lewis HotelREZ CEO, added: “We have no doubt #StayElegant will become a recognised hallmark of independent luxury and authentic travel – Elegant has gained significant traction in that it balances the need for luxury brand affiliation with commercially sound pricing models, which means hotels see a better ROI, increased margin, and lower overall costs coupled of course with higher occupancy and ADR.”
The Elegant Hotel Collection is a global community of independent luxury hotels, with invitation only membership. The collection includes Exclusive Collection (UK), Galgorm Resort (Northern Ireland), Fonab Castle Hotel and Spa (Scotland) Cresta Palace Celerina (Switzerland), Paresa Resort Phuket (Thailand) and The Townhouse Hotel Mykonos (Greece).
