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Julie White
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David Anderson
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Home > Latest News > Brands > IHG to rebrand Venice Times hotel under Vignette Collection
IHG to rebrand Venice Times hotel under Vignette Collection

IHG to rebrand Venice Times hotel under Vignette Collection

In this episode we speak to Philip Lassman, managing director UK&I at Numa. Philip spoke about the lessons learned from his time at Hilton, IHG and Accor, and how his early roles have shaped his leadership approach, the rise of aparthotels and why guests are increasingly seeking flexible and locally connected stays, how Native by Numa sites root themselves in their local neighbourhoods, and Philip’s plans for growing the Numa brand.

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IHG Hotels and Resorts has signed an agreement with Pacini Group to rebrand The Venice Times hotel as part of its Vignette Collection.

The 30-room property, located in the historic centre of Venice, is expected to be rebranded towards the end of 2025. It will become the third Vignette Collection signing in Italy in two years, following Hotel Alexandra in Rome and Costa Irminia Retreat and Spa in Sicily.

The deal marks the second collaboration between IHG and Pacini Group, after the opening of Garner Hotel Rome Aurelia. It also strengthens IHG’s luxury and lifestyle presence in Italy, where the company already operates eight hotels under these segments, with five more in development.

Willemijn Geels, vice president for development in Europe at IHG, said: “With the signing of The Venice Times, Vignette Collection, IHG is delighted to strengthen its presence in one of Italy’s most iconic destinations. Strategically positioned near the city’s main gateway, the hotel is poised to benefit from strong year-round demand, further solidifying our luxury and lifestyle positioning in the market.

“We are excited to continue the expansion of the Vignette Collection alongside our partners at Pacini Group. This signing marks our second collaboration, following the opening of Garner Hotel Rome Aurelia, and reinforces our partnership to bring exceptional hospitality experiences to guests in Italy.”

Emidio Pacini, chief executive and owner of Pacini Group, added: “Venice, the second most visited city in Italy, remains one of the world’s top tourist destinations, admired for its rich history, unique architecture, and global appeal.

“The hotel’s rebranding represents a unique opportunity to provide guests with a truly different stay – where responsibility, community, and appreciation of the territory come together, fully in line with the Vignette Collection brand. We aim to deliver a high-quality stay, offer additional services with ease, and allow guests to experience the destination like a local.”

The Venice Times is situated within walking distance of Venice Casino, Ca’ d’Oro and the Grand Canal, and about 15 minutes from La Fenice theatre and the Rialto Bridge. The hotel will feature Venetian-inspired décor, a cocktail bar and outdoor terrace, and a restaurant serving locally influenced cuisine.

IHG launched the Vignette Collection brand in 2021 as a way for independent luxury and lifestyle hotels to access its global systems and loyalty programme without losing their individual character. Each property also partners with a local charity and offers unique cultural experiences as part of the brand’s ethos.

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