Dubbed ‘Experiences’, the £500,000 match-funded partnership will work with businesses and destinations to promote local experiences to domestic and international visitors, and grow and broaden the range of experiences available.
According to the groups, the partnership will also work with businesses and destinations to “get more Brits to take a holiday at home to boost tourism”, collaborating with the tourism organisations of Scotland and Wales to promote local experiences.
VisitBritain commercial director Carol Dray said: “Our ‘Experiences’ collaboration with Airbnb greatly amplifies our marketing reach and increases the range and depth of bookable tourism experiences locally, giving people more choice.
“We want to boost demand for travel right now, inspiring more young Brits to take ‘microgaps’ and be advocates for experience-based travel in Britain now and in the future, benefitting local businesses and boosting the economy.”
Hadi Moussa, Airbnb general manager for northern Europe, added: “Britain has always been a hub of creativity and innovation, with many locals having diverse skills and unique talents that should be celebrated and shared.
“From young entrepreneurs to charities and small businesses, this new partnership will help open new streams of revenue for local businesses and destinations, while also promoting everything that Britain has to offer.”