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Best Loved Hotels has revealed that it has seen a 14.3% increase in reservations for its hotel members in the last year.
The consumer-facing soft brand aimed at the leisure individual and travel agency market has also seen “significant” growth in both room nights and revenue for hotels participating in the consortia programme.
The company stated that further investment in the brand’s central consumer website, has significantly improved booking conversions. Enhancements driving traveller engagement include improved map functionality with interactive geo-filters for better search capabilities, and new widgets that provide visibility of custom rates and location information, reducing friction in the booking process.
Additionally, featured seasonal and niche offers have increased promotional opportunities for hotels, while blogs incorporating destination storytelling and curated lists have raised the profile of participating hotels.
LJ Lewis, senior manager, global brands said: “The growth we’re driving for our member properties demonstrates the strength of the Best Loved Hotels brand, and our commitment to innovation. By investing in our technology and crafting strategies that are creative and relevant, we’re able to elevate the visibility and profitability of the hotels, apartments and aparthotels in our collection.”
Best Loved Hotels is continuing to expand globally, welcoming new member properties across Austria, Canada, Mexico, the Netherlands, New Zealand, Portugal, and the United Kingdom.
One of the most notable additions is The Pig Hotels, a group of eight UK countryside properties. Additional member announcements are expected in the coming months.
