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More than 60% of people in the UK are planning a domestic holiday this summer, with film and television locations proving a major draw, according to Travelodge’s latest Travel Trends Report.
The poll of 2,000 adults found that nearly three-quarters of 25- to 34-year-olds have arranged a UK break, with 58% saying it will be their main holiday this year.
Across all age groups, 47% said their staycation would be their principal trip.
According to the report, over half of younger travellers (51%) said the Harry Potter franchise had influenced their choice of destination, with Hertfordshire’s Warner Bros Studio Tour and Alnwick Castle in Northumberland among the most popular.
A third of 55- to 64-year-olds cited the soap Emmerdale, with many planning visits to the Yorkshire Dales.
Other screen-inspired locations included Birmingham, linked to the drama Peaky Blinders (34%), and London, home of the Paddington films (30%).
Additionally, cost was the leading reason for choosing a UK break, cited by more than a third of respondents. Other factors included convenience and proximity to family and friends.
The survey found that coastal breaks were the most popular type of holiday, with 48% of adults saying they planned a seaside trip.
Furthermore, history and culture also ranked highly, particularly among 25- to 34-year-olds.
A Travelodge spokesperson said: “We’re a nation of telly lovers, so it’s no surprise to see iconic movies and shows like Harry Potter, Peaky Blinders, Paddington and Emmerdale inspiring UK holiday locations this summer.
“It’s great to see that younger people are looking to explore more of our wonderful country and with so many sights to see, Travelodge is proud to be situated in more than 600 locations – meaning we’re never far away should you need a place to rest your head.”
