Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
Aimbridge Hospitality has launched a dedicated all-inclusive division to capitalise on rising demand for experience-led resorts.
The new Miami-based unit will combine operations, commercial strategy and guest experience within a single structure. Aimbridge said it would draw on its existing brand relationships and regional expertise to support resort owners.
Aimbridge cited STR data showing that the all-inclusive model is growing four times faster than other leisure segments, with 88% of global capacity concentrated in Latin America and the Caribbean.
The segment, once associated mainly with budget holidays, is now attracting high-end travellers through personalised service and immersive experiences.
Chief executive Craig Smith said: “We’re entering the all-inclusive space with purpose and precision. Throughout my career, I’ve seen firsthand how impactful this model can be in driving performance and guest satisfaction. Our focused approach is designed to deliver results by combining best-in-class specialised teams with the strength of Aimbridge’s operational foundation – bringing scalable success and tailored solutions to this high-growth segment.”
Eric Jacobs, chief global growth officer, added: “This investment reflects our confidence in the long-term potential of all-inclusive hospitality and our commitment to helping owners capitalise on that opportunity.”
Aimbridge said it expects to finalise its first agreements in the coming months and begin operating resorts under the new division by the end of the year.
