London hotels see ‘record performance’ in January

London saw “record performance levels” in January, according to new data from hotel market data and benchmarking firm STR.

During the month, supply and demand increased by 2.3% and 4.8% year-over-year respectively, with occupancy up 2.4% to 71.7%. Average daily rate (ADR) also increased by 3.2% to £131.92, and revenue per available room (RevPAR) was up 5.7% to £94.60 during the period.

A statement from STR read: “The absolute occupancy, ADR and RevPAR levels are the highest for any January in STR’s London database. STR analysts note that daily data shows performance was fueled by the first two days of the year and strong weekday levels.”