The Hard Rock Hotel London will pay homage to the site’s history, formerly the Cumberland Hotel, the through interior design and carefully curated music memorabilia displays.
Designed by architectural and interior design practice, Scott Brownrigg, the hotel will boast 900 rooms and suites, in addition to two bars and a Hard Rock Cafe. With 370 seats, the hotel’s Hard Rock Cafe will combine an elevated food and drink offering with live events, celebrating both local London and international talent.
Ian Fletcher, general manager of Hard Rock Hotel London, said: “Hard Rock is a world-class institution, where contemporary style and comfort meets rock star service. This building has stood at the intersection of British music and fashion since the 1930s and when we open in April 2019, it’s sure to become a go-to London hotspot once again.”