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Patina Hotels and Resorts has launched a digital platform to support the brand’s international growth, following recent openings in the Maldives and Japan.
The website is designed to help guests explore properties and plan stays through a mix of editorial content, cultural programming and destination information.
The platform brings together updates from across the brand, including artist residencies, annual events at Patina Maldives and new creative partnerships. It also highlights activity at individual properties through a “Destination Experiences” feature, which outlines programming in each location.
The site is intended to reflect the group’s focus on art, design and music, drawing on material published through “Imprints”, its editorial channel. Patina said the platform will continue to evolve as more properties join the portfolio.
The digital system runs on Adobe Experience Cloud and Salesforce customer relationship tools to support content management and guest engagement as the company expands into new markets.
Ivy Kwan, senior VP of sales and marketing at Patina Hotels and Resorts, said: “We’re building more than hotels. We’re creating a brand designed for global scale. The platform personalises experiences and drives engagement – capabilities that become more powerful with every property we add.
“As we expand across Asia, the Middle East and Europe – Patina Tianjin in 2026 and Patina Sanya in 2028, with more to be announced – we can scale while creating meaningful connections with our guests.”
