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Hotel Concept of the month: Zip Rooms

Describing a room as “no frills” is not the usual tactic employed by hotel chains, however those are the exact words Premier Inn used to describe their new ZIP rooms in Cardiff.

Designed by PriestmanGoode, The ZIP rooms are a compact 8.5 sqm, designed to be intuitive to use and to feature all the basics of a modern hotel – ideal for travellers looking for “outstanding basics at a low price”.

Premier Inn had conducted extensive consumer research and found that customers were willing to forego space and central location in favour of outstanding basics at a lower price. PriestmanGoode was brought onboard for its expertise in maximising small spaces.

The company added the idea was to focus the design on meeting customers’ most important needs: a comfortable and relaxing place to rest, and a practical space to get ready. PriestmanGoode’s design process always start from the point of view of the user – whether the end customer or staff. The ZIP rooms are designed to be perfectly adapted to traveller needs, as well as to enable staff to clean and maintain the rooms efficiently.

Features of the room include:

  •      Two single beds that can be combined to create a double bed
  •      A high shelf to place bags and items out of the way
  •      A window or a lightbox, which can be controlled by the guest, giving the illusion of a window
  •      En-suite bathrooms with power shower
  •      A padded section around the walls at waist height, which provides warm mood lighting and serves to protect the walls from damage
  •      Easily accessible power sockets and USB connections
  •      A wall mounted bottle opener
  •      A warm colour and materials palette inspired by Premier Inn’s brand colours

The Cardiff ZIP hotel has opened with 138 rooms in the Roath district of Cardiff, Wales. Premier Inn has future plans to place ZIP by Premier Inn hotels on the outskirts of major towns and cities and will feature small, modern rooms with prices from £19.

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