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Accor has appointed Laurent Choain as its new global chief people and culture officer and member of the Group Management Board effective April 1, 2026.
Besides his global role, Choain will also be serving on the Premium, Midscale and Economy Executive Committee.
Choain brings over three decades of international HR leadership experience to Accor.
It said he has “extensive global experience and deep understanding of human capital development, organisational culture”, and his leadership will be “invaluable”.
His career includes senior roles at prominent organisations such as Forvis Mazars, Groupe Caisse d’Epargne (now BPCE), and Kempinski Hotels and Resorts. He is also recognised for his expertise in designing and leading corporate universities and management education initiatives with global industry leaders.
In his new role, Choain will be pivotal in shaping Accor’s talent agenda, focusing on evolving the group’s culture, attracting top-tier professionals, and fostering continuous growth and development opportunities for all employees globally.
Sébastien Bazin, group chairman and CEO, said: “We are thrilled to welcome Laurent to Accor. His proven track record in nurturing talent and shaping strong corporate cultures aligns perfectly with our vision for the future. We are confident his leadership will be instrumental as we continue to cultivate an environment of excellence and innovation.”
