How hoteliers can capitalise on the silver pound

According to the Office for National Statistics, the UK population is the biggest it has ever been, and is on trend to keep growing, reaching a predicted 73 million by 2041. Births are now outnumbering deaths and immigration is exceeding emigration, so as well as expanding your potential guest pool, now is a time when the silver pound is gaining power, and providing new opportunities and challenges for the hospitality, leisure and tourism sector.

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