The group said Radisson Meetings is developed around the three core elements of successful events “personal, professional and memorable” – while being 100% carbon neutral through offsetting.
Raddisson added the launch represents an “important milestone” in reaching its goal of becoming the market leader in this segment and customers’ first choice for meetings and events.
Radisson Meetings promises a “dedicated point of contact” throughout the planning process who will provide support and recommendations, as well as on-site on-demand support at “the touch of a button” during an event.
Radisson revealed it is also committed to making a multi-million investment across its portfolio in new audio-visual technology and improved facilities. Implementation has already been completed in 55 properties across 11 countries in EMEA and will be progressively rolled out globally across the group’s portfolio by the end of the five-year operating plan in 2021.
Radisson has also pledged to automatically offset the carbon footprint of every meeting or event taking place at our hotels worldwide, at no cost to attendees or organizers in partnership with FirstClimate, one of the largest carbon offsetting organisations in the world.
For each meeting, the carbon footprint is calculated and then offset through First Climate by supporting projects that combat climate change and have a positive sustainable development contribution in Peru, Kenya, and India or invest in wind energy in Turkey and the USA. All selected projects are Gold Standard or Verified Carbon Standard certified.
Eric De Neef, executive VP and global chief commercial officer, Radisson Hotel Group, said: “Radisson Meetings represents our commitment to deliver a personal, professional and memorable service to our guests, and to respond to changing market trends and expectations.
“We are investing in our meeting venues at our 1,100+ hotels worldwide, in training of our teams, and in technology. A state-of-the-art IT infrastructure and distribution platform are core elements helping us to deliver our brand promise. Finally, all Radisson Meetings are carbon neutral – we are the only hotel group worldwide to automatically offset any carbon footprint at no cost to our customers.”