The luxury boutique hotel, Northcote, has announced it has joined Preferred Hotels and Resorts’ UK portfolio.
Sister hotel to The Stafford London, a member of the Preferred Hotels and Resorts Legend Collection and part of Stafford Collection, Northcote will be the newest hotel available within Preferred Hotels and Resorts’ L.V.X. Collection.
Stuart Procter, chief operating officer of Stafford Collection, parent company of Northcote and The Stafford London, said: “We are delighted to continue to work with Preferred Hotels and Resorts and to align Northcote with the brand’s prestigious L.V.X.
“Collection and internationally renowned hotels such as Montage Beverley Hills and Baccarat Hotels and Residences New York. Through this prestigious partnership, our guests and travel partners will benefit from Preferred’s global suite of enhanced offerings including the latest technology and a global network of travel sales experts.”
Brenda Collin, managing director for the UK, Ireland, Nordics and the Netherlands at Preferred Hotels and Resorts, added: “We are thrilled to welcome Northcote to the Preferred Hotels and Resorts’ global family and we look forward to nurturing a strong partnership based on the mutual values we share, endorsing authentic, independent, and experiential travel.”