The £12m Boulevard Hotel comprises 120 rooms, including eight junior suites, two park view suites and eight coastal suites, all with either coastal vistas or direct views of the attractions and rollercoasters.
All rooms boast bespoke artwork complemented by materials sourced from renowned British companies, including handmade furniture by Tetrad, Designers Guild fabrics and wall coverings by Andrew Martin.
The property also features a 90-seat signature restaurant, The Beachside, and the The Shoreside Conference Centre with its state-of-the-art technology and bespoke event planning suitable for up to 200 delegates.
The hotel is the latest addition to the Blackpool Pleasure Beach accommodation offering, which also includes the adjacent award-winning Big Blue Hotel. Both these properties are part of the Blackpool Pleasure Beach portfolio which has been operated by the Thompson family since the resort’s inception in 1896.
Amanda Thompson, managing director of Blackpool Pleasure Beach, said: “We are delighted to be able to build on the success of the Big Blue Hotel by offering both leisure and business visitors another hotel which exceeds all expectations.
“This is a continuation of Blackpool Pleasure Beach’s ongoing investment and a pivotal moment for the town as a whole. We are proud to be at the very heart of a transformation that will see Blackpool become one of the UK’s most exciting resorts.”