The new 76-room hotel, Ruby Lucy, forms part of an “ambitious” expansion plan for Ruby Hotels to unveil a total of eleven new hotels – including a second London property – by 2022.
Ruby Lucy’s interior design will be inspired by the area’s fairs and markets, entertainment and theatre scene, with a carnival theme running throughout the hotel.
The 76 rooms, will all range in size from cosy ‘Nest’ rooms (14-15 m²) to expansive ‘Loft’ rooms (21-23 m²), a stylish 24-hour bar, a communal workstation and a library. All guest rooms will showcase Ruby Hotels’ “sleep-scientist-approved” formula with full soundproofing, blackout curtains, high-quality linen and extra-long and wide custom mattresses.
Each room will also include a Marshall guitar amp in each room, which guests can use both with their own guitar or one borrowed from reception, and ‘Ruby Radio’, the hotel group’s own internet radio station.
Michael Struck, Ruby Founder and CEO, said: “This works because we accommodate luxury in a relatively condensed space, similar to luxury yachts, and we forego unnecessary services. Thanks to proprietary technical innovations, we plan, build and organize ourselves differently from conventional hotels.
“To be precise, we plan and build in a very modular way and centralize as well as automatise processes behind the scenes wherever possible. This helps us create a luxurious and unique hotel experience at an affordable price.”