Best Western GB has signed a deal with Corus Hotels to bring seven new properties into its portfolio of hotels.
The partnership includes two Laura Ashley properties, The Iliffe in Coventry and The Belsfield in Bowness-on-Windermere. Another five Corus properties will join the Best Western GB Group, including the Hyde Park Hotel in the capital and the St James Hotel in the centre of Grimsby.
Best Western GB said it has “surpassed expectations” in the past year and is “on track” to beat its record-breaking period of business growth, with more hotels activated in 2019 than any previous year.
Mark Stanley, head of hotel development at Best Western GB, said: “The Corus and Laura Ashley agreement is the perfect way to start 2020, and continues our success of 2019, which was a fantastic year for Best Western.
“We are incredibly proud to be working alongside this prestigious group, and especially to welcome our first two activations of World Hotels outside of London. We look forward to activating these brilliant properties, and a lot more, throughout 2020.”
Yet King Loy, CEO of Corus Hotels, added: “We are delighted that our group of hotels is able to link with Best Western to gain wider market coverage and to provide an enhanced experience to our guests. We hope to expand our collection of Laura Ashley Hotels in conjunction with our Best Western partnership.”