Herzog has been the acting chair since July last year. He has also held the role of general manager of the De Vere Tortworth Court, in South Gloucestershire, for nearly two years.
He has over 25 years’ experience in the hotel industry, the last 18 of which have been in the UK.
He said: “My main focus is to help raise the profile of the industry and work hard with all the general managers of hotels within the BHA. We want to work with organisations like City of Bristol College and Springboard to showcase the industry to youngsters, to encourage them to consider a career in hospitality.
“I also want to provide a strong voice in the city, to ensure that hoteliers are heard on relevant matters, as we make a significant contribution to the city’s economy.”
Herzog added: “A key focus is to be able to attract people to this amazing industry, which could end up taking them all over the world, but which is also key to the success of every hotel in the city – having the right people in the right roles, providing the best possible service to guests.”