Acquiring a hotel in the area has been one of the company’s “key targets” for a number of years, after seeing strong demand for a Daish’s facility in the area.
Daish’s said it will roll out its existing business model across the new hotel, meaning that guests can enjoy nightly live entertainment and package deals including transport.
The hotel will remain open as Daish’s Holidays take on the management of the facility. As the new owners, Daish’s said it will look to undertake minor refurbishments to parts of the building in sections over the coming months.
It added this is to avoid the need to shut the hotel and enable guests to continue holidaying at the Esplanade.
The Esplanade Hotel is a Victorian building situated overlooking South Bay.
Paul Harper, director of sales and marketing at Daish’s Holidays, said: “We are really excited to have completed on the acquisition of the Esplanade Hotel in Scarborough. We have been on the lookout for a hotel in the area for a while as we know the location sits well within our group of hotels and is a popular destination for our customers.
“The Esplanade Hotel is a stunning building that boasts incredible views over the coastline which we are now proud to offer to our new and existing customers.”
Daish’s Holidays is a family-owned and operated business that now has ten hotels, located in nine popular tourist destinations across England and Wales including Newquay and Weymouth.