The boutique hotel beat off competition from organisations such as Evian, Aldi and VisitEngland. Judges from Google, Twitter and McDonalds among others were tasked with the selection, before co-chair of the CIPR Social Media Panel, Gemma Griffiths, presented the award to Cranleigh’s general manager, Emma Johnson.
Cranleigh was recognised for its ‘outstanding’ Facebook campaign, having amassed 100,000 likes in an eighteen month period.
The judges said the campaign was “really smart”, adding: “Our judges felt this was a genuine Facebook campaign that had great objectives which was shown within the result. The Cranleigh Boutique took control of their customer pipeline to generate the leads, shifting them to direct email channels and increasing success.”
Stephen Hargreaves, owner of the Cranleigh Boutique, said: “We are still in disbelief at having won this award, particularly against massive corporations such as Aldi and Evian.
“At the end of the day, we are a small family run hotel in the Lake District, so to be able to compete and win at this level is fantastic. It also demonstrates the strength of Cumbrian business and we are delighted to be able to represent the county in such a way.”
The event is held to celebrate the very best in social media communications across the UK and recognising the companies and individuals leading the way through innovation and creativity.