Forbes Travel Guide launches luxury hospitality ‘best practice’ guidelines

Forbes Travel Guide (FTG) has introduced a new set of complementary ‘Back-to-Work Best Practice’ guidelines, coupled with a new Virtual Training program, to support luxury hospitality establishments across the world with post-quarantine service changes.

Both resources have been launched to assist hospitality professionals in reimagining luxury service while they adhere to national and local government policies related to the pandemic.

It follows FTG’s recent poll of 1,200 hospitality professionals, where 67% of respondents said they expected significant changes in service delivery due to the pandemic.

The newly published guidelines are available here and are intended as a living document to provide guest-service guidance for hospitality experts as they reopen for business.

FTG said it has taken a “considered approach” to address elements of guest service in: Cleanliness and sanitation, communication, social distancing, food presentation safety, health and hygiene, as well as touchless and limited-contact services.

The guidelines also include helpful service hints that illustrate how best to apply the recommendations while maintaining an exceptional level of service.

Amanda Frasier, executive vice president, standards and ratings, said: “We have stayed connected with Star-Rated properties over the past few months and can see how overwhelming it is trying to adopt government and brand guidelines.

“There’s one common concern amongst the properties, which hasn’t been addressed within the myriad guidelines – and that’s how to maintain luxury service amid the new health protocols.”

Jeff Wielgopolan, senior vice president of learning and development, FTG, added: “Excellence in service is Forbes Travel Guide’s founding principle. We are sharing these insights and resources, so that properties can keep delivering positive and meaningful experiences for their guests, while inspiring them with confidence.”

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