The Langham, London has appointed Doris Greif as managing director of the five-star luxury hotel in central London and regional vice president of operations, Europe and Middle East for Langham Hospitality Group.
Greif succeeds Bob van den Oord who has been promoted to the role of CCOO based at the group’s corporate office in Hong Kong.
A “hospitality veteran”, Greif has over 19 years of experience in leadership roles for Jumeirah, with her most recent role as senior VP operations – MEASA, based in Dubai.
She was also involved in the rebranding of Jumeirah Beach Club Resort and Spa, repositioning Jumeirah Emirates Towers as the number one corporate hotel in the UAE and Middle East and having opened Jumeirah at Etihad Towers winning the World Travel Awards ‘World’s Leading New Hotel’ award.
In her new role, Greif will draw on her experience to lead the team at the iconic hotel whilst simultaneously supporting the group to grow the brand with new acquisitions and developments in Europe and the Middle East.
Van den Oord said: “We are thrilled that Doris is joining the company to lead our flagship hotel in London and to continue its success.She has a formidable reputation in achieving service excellence, innovation and development and I am confident that she will take the hotel and The Langham brand to new heights.”
Grief added: “London is one of the most respected and competitive luxury hotel markets in the world and I am incredibly proud to join this innovative hotel group and lead The Langham through the next chapter of its illustrious history.”