Advice

How five-star Boringdon Hall Hotel & Spa is offering a contactless guest experience

Named ‘the enchanted place on the hill’, Boringdon Hall and Gaia Spa is a five-star hotel famous for its magically imposing nature and fascinating history.

Boringdon Hall Hotel has a total of 42 guestrooms, ranging from The Royal Suite, Executive Suite and Four Poster Rooms in the manor house, to the stylish Courtyard and Stable Rooms in the new wing. With the state-of-the-art Gaia Spa, 18 holes of golf at nearby Boringdon Park Golf Club and fine dining at the 3 AA Rosette-awarded Àclèaf, there is nothing else guests may wish.

Boringdon Hall was named Best Destination Spa (UK & Ireland) at the Conde Nast Johansens Excellence Awards 2020.

Using Criton to digitise the guest experience

The team at Boringdon Hall developed an app with Criton as they wanted to adopt a contactless, mobile-friendly solution that would enable them to digitise their guest services and engage with their guests.

Emilie Cole, Group Marketing Executive, said: “The app we built with Criton represents a one-stop-shop for guests to find out all the information they need about the hotel, our services and facilities; from dining options, menus and culinary workshops to all our leisure facilities and spa treatments. The app also contains information and interactive maps of local points of interest and attractions, so that guests can easily and conveniently find out the best places to visit in the surrounding area and how to get here.”

“The Boringdon Hall app enables our guests to book direct and to easily message our concierge team, whether they are in their room or out and about, with any questions they might have as well as for requesting room service and extra items.”

“We are particularly pleased that the app enables us to send very targeted communications and offers to guests with location-based push notifications. Our loyalty programme is also part of the app and helps us reward our loyal customers and increase repeat business”.

Becky Nowell, sales director, said: “We wanted an app to provide a platform to communicate and engage with our guests pre, during and post-stay with both information and offers. Criton has provided us with a unique app matching our branding and fulfilling the brief on a quick turnaround. We are pleased with the front and back end functionality of the app.

Independent hotels need to keep exploring different forms of technology to engage with their guests in order to keep up with the big players in the game and Criton offers an affordable way to do this.”

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