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Accor and sbe have announced an agreement to turn five-star London hotel, The Curtain, into a Mondrian hotel in collaboration with current owners the Reuben Brothers.
The move marks the Mondrian brand’s return to London, and will be the sixth hotel in its global portfolio, as well as its European flagship.
The property will be converted to the 120-room Mondrian Shoreditch London after a renovation and restyling of the hotel, and is planned for completion next year. The Curtain Members’ Club will continue to operate alongside the re-branded hotel, however.
The opening advances sbe and Accor’s previously announced plan to open 10 new Mondrian properties by 2022, and follows the recent launch of Mondrian Seoul Itaewon, as well as an announcement to open Mondrian Bordeaux and Mondrian Cannes in 2021.
In addition, the return of the Mondrian brand to London “reflects the continued strategic expansion of the brand’s international footprint in partnership with Accor”. By 2022, sbe plans to open 50 new hotels internationally, of which 10 will fall under the iconic Mondrian brand.
Sbe COO, Chadi Farhat, said: “I am very proud to be working with Reuben Brothers and Accor to take over such a prestigious property and to bring Mondrian back to London.
“The city has been and will continue to be such a thriving market for our lifestyle hospitality offerings, and I am very excited to reestablish Mondrian as one of London’s most innovative and glamorous destinations for hospitality, culinary and mixology experiences for locals and travelers alike.”
Gaurav Bhushan, CEO of Accor’s new Lifestyle division, said: “The return of Mondrian to London marks a key moment in the brand’s development and reinforces our commitment to establishing the leading lifestyle brand in the heart of the most exciting cultural cities in the world.”
The Reuben Brothers added: “We are delighted to be partnering with Accor and sbe to open a flagship Mondrian hotel in London.
“It demonstrates a firm belief in London continuing to be one of the most vibrant capitals in the world highlighting Shoreditch in particular, and shows a commitment to the dynamic lifestyle hospitality sector in which the Mondrian brand is so prominent”.
