International sporting events boost RevPAR in Q3

International sporting events held across the UK have helped boost Revenue per available room (RevPAR) for UK hotels in Quarter three (Q3) 2014. 

This is according to the Hotel Bulletin: Q3 2014 – published by AM:PM, HVS and Zolfo Cooper – which saw all 12 UK cities that featured in the report recording growth in Q3 for the fourth consecutive quarter, there was an average increase in RevPAR of 20%.

Glasgow, which hosted the Commonwealth Games, was the best performer with RevPAR growth of 48%.

Liverpool, which held the Open Championship at the Royal Liverpool Golf Club in July, saw a RevPAR growth of 33% while Leeds, due to Yorkshire hosting the Tour de France’s Grand Depart, saw a growth in RevPAR of 26%.

In addition, Cardiff, which hosted the 2014 NATO summit, saw an increase in RevPAR of 27%, while Aberdeen saw the lowest increase at only 3%.

Graeme Smith, partner at Zolfo Cooper, said: “The continued growth is positive news for the UK hotel industry, particularly as it’s across all the cities we review. Hoteliers have taken advantage of high occupancy levels to increase room rates and boost profitability.”