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UK hoteliers are the most confident (85%) in Europe for the second year running, according to a survey.
The fourth annual European Hotelier Pulse-Check by Choice Hotels (which owns the Comfort, Quality and Clarion brands), assesses its hotelier’s 2015 business imperatives and industry trends.
The survey revealed that Choice pan-European hoteliers are entering 2015 much more confident than the previous three years with over half (55%) believing that the hotel sector will realise a sustained upturn in 2015, compared with only 28% who expressed similar sentiment in 2012.
Hoteliers’ confidence in room rates is also strong. 68% of respondents expect room rates will continue to perform well in 2015, compared with 37% in the 2013 survey and 33% in 2012.
It also found that 79% of European hoteliers say they intend to refurbish their hotels in 2015, and another 33% reported that they are looking to add another hotel to their property portfolio.
When asked to predict the main industry trend for 2015 the hoteliers pointed towards further increase in hotel rooms booked via mobile devices (63%), followed by further growth of the franchising model (20%).
Duncan Berry, UK CEO at Choice Hotels Europe, said: “Choice Hotel Europe’s Fourth Pan-European Hotelier Pulse-Check reveals that hoteliers are anticipating renewed confidence in Europe’s hotel sector with many planning refurbishments and other enhancements to their properties.”
