Travel review website TripAdvisor has announced the introduction of a new system which enables hotels to systematically collect TripAdvisor reviews following a guest’s stay.
The new extension to Review Express – the travel site’s ‘free review collection solution’ – will be made possible through an integration with the hotel’s existing technology provider.
The system will allow hoteliers to set up an email campaign so that a review request is sent automatically to guests, two days after they check out of the hotel.
Minesh Shah, senior director of global hotel partnerships at TripAdvisor, said: “According to a recent study, 70% of hospitality business owners say they have taken steps to improve their quality of service as a result of TripAdvisor reviews.
“By making Review Express available as an automatic solution, we’re helping hotels systematically encourage their guests to share feedback and, in turn, use that feedback to help inform continued improvements to service – a winning formula for a good online reputation.”
Tripadvisor said that hoteliers who use Review Express have a 33% uplift in the number of reviews left by guests.