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Budget hotel group EasyHotel has announced the appointment of former Travelodge boss Guy Parsons as its new chief executive officer (CEO).
Taking effect on August 10, he will take on the role from Simon Champion, who since being appointed to the role in 2013 has taken the company from family-owned to AIM-listed.
Parsons, who has 25 years experience in the hotel and leisure industry, has previously worked as the sales and marketing director for Whitbread hotels, managing director of TGI Fridays, before joining the Travelodge board in 2004 and being promoted to CEO of the company in 2010.
Jonathan Lane, chairman at EasyHotel, said: “I am delighted to welcome Guy as CEO. As an experienced chief executive in the hotel industry, he is ideally suited to advance the EasyHotel brand. Guy’s hotel, marketing and development skills will be a great addition to the senior management team at EasyHotel.
“Having led the company during key stages of its development from a privately-owned business through its IPO in 2014, the board thanks Simon for his contribution.”
Parsons said that he is “delighted” to be joining the business as chief executive. He added that EasyHotel has a strong brand and clear strategy and he is looking forward to leading the company as it “grows and delivers for its customers, its people, its franchise partners and its shareholders”.
