The group will update its bedrooms, bathrooms, furnishings, air conditioning, and conference and events spaces. It said over £1m will be spent specifically on Wi-Fi facilities to improve streaming and allow guests to connect multiple devices.
Michael Purtill, managing director, said: “We constantly look at ways to deliver better products and services and how we can continue to improve, based on our customers’ feedback.
“The £50 million will be invested in areas specifically highlighted, such as Wi-Fi, to ensure that we continue to lead and innovate in the sector.
“We were the first large hotel group to offer Wi-Fi free for guests, but now with the demands of streaming and multiple devices we need to make sure that we not only keep pace with customer expectations but exceed them.”
The investment follows a successful period for the group which reported turnover of £132m last year. It expects turnover to reach £200m this year.