Independent hotel management company Hospitality First has announced it is rebranding to Brightstar Hospitality management alongside a “revamped” brand identity.
The Peterborough-headquartered group said it is also “going forward with a new look branding” to match the company name.
According to the group, the rebranding was the culmination of several months of work which involved a restructure of its corporate set-up, as well as “rigorous” brand research amongst clients, property agents and employees.
The new branding is designed to reflect its “mission, vision and values”, with the brand visuals reflecting a “sense of optimism, personality, and flair, whilst holding onto the essence of its past”.
Clive Nicholls, chairman of Brightstar Hospitality said, “Hospitality First is well-known across the hospitality industry and while we value this legacy, we believe that the name Brightstar Hospitality Management reflects the direction of growth the company will take.
“We intend to put ourselves in a position to grow into a significant management company not only in the UK, but also internationally.”
Hospitality First was founded in 2012 and has since managed branded and independent hotels across the UK. It currently manages eight hotels.